The Business of Wine Course Overview

The Wine Business Management course is the only training programme of its kind in South Africa that focuses on the business aspects of wine.

The wine industry is complex and multidisciplinary and demands a specialised approach. This short course is tailored to the needs of the industry. It gives delegates critical market insight and the business acumen and leadership skills needed to maximise opportunities in the wine industry and make themselves and their organisations more competitive.

Delegates will learn from some of the most respected wine business practitioners in South Africa. The interactive, practice-driven case-study approach is easy to engage with and delivers valuable insights along with practical skills ranging from business plan formulation to strategic marketing.

Is this course for me?

If you want to build a career in the wine industry you would benefit from this short business course. The course is targeted at professionals working across the wine value chain including sommeliers, hospitality professionals, wine makers, viticulturists, wine marketers, entrepreneurs and distributors – or even garagistes. The Wine Business Management programme offers an unrivalled opportunity to network with like-minded professionals.

To advance and promote transformation in the industry, The VinPro Foundation and the GSB have made several bursaries available for this programme. Please contact Ann Wium on for details on how to apply.

Key take-outs

  • Advance your business know-how and gain practical skills from business planning to strategic marketing and sales
  • Gain critical insight into the macro and micro economic environment that affects wine businesses in South Africa.
  • Understand the history of the South African wine industry and the strategic challenges facing the industry going forward.
  • Develop insight into the dynamic regulatory environment and challenges that affect wine businesses in South Africa.
  • Understand how to approach value creation and complex management decisions in wine production.
  • Learn how to identify and analyse wines with differing origin, variety, age and style.
  • Formulate an effective business plan for a wine business.
  • Network with like-minded professionals as well as some of the leading personalities in the South African wine industry.
  • Be part of building a transformed South African wine industry.

Course Information

This is a stand-alone credit-bearing short course affording 25 UCT Professional Development credits (250 notional hours of work) at NQF level 8 to successful delegates. The course involves a nine day contact period at the GSB followed by the submission of an individual assignment.

It is also aligned to the UCT Graduate School of Business Postgraduate Diploma in Management Practice. Successful graduates who want to further expand their business know-how can proceed to do the full diploma. The course also offers a pathway into the prestigious Wine Judging Academy. High performing students will be put forward for selection to this programme.

Open Day

If you can’t make the full programme, have an interest in attending the programme in future, or simply want to network with students and other industry professionals, there is also an opportunity to attend an open day focusing on the regulatory and international trade challenges facing wine businesses in South Africa.

During the contact period of the Wine Business Management programme the GSB makes provision for a limited number of practitioners to attend this one-day seminar, in recognition of the growing need for more information and insight into the dynamic regulatory and international trade environment that affects wine businesses in South Africa. Enquiries can be directed to

Admission Requirements

A programme at this level assumes a first degree, but delegates without a tertiary qualification can furnish an online Recognition of Prior Learning (RPL) document for credit purposes. Once your application is received you will be notified whether you need to complete the RPL process.

For more information please contact the Executive Education department at the UCT Graduate School of Business on 0860 UCT GSB or email:


08 - 16 May 2017

Application Deadline:

25 March 2017

Tuition Fee:

R21 000

RPL Fee:

R1 000

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