Where the Message Meets The Mobile: Longitudinal Analysis of SMS for Health Communication
Trevor Perrier from the University of Washington, will present the School of IT Colloquium with a talk entitled, "Where the Message Meets The Mobile: Longitudinal Analysis of SMS for Health Communication".
Abstract: In this talk I present data from a two year SMS based mHealth study in Kenya. Using data from a semi-automated bi-directional messaging platform the talk focuses on messaging patterns and trends based on SMS delivery reports, participant responses, and baseline technology use. For example, what percentage of messages are actually delivered? How does this change over the course of two years? Who responds to messages and how much? Does this change over time? This detailed look at data from the system will give you insights into how SMS based mHealth interventions can be designed to maximize reach and reduce costs.
Bio: Trevor Perrier just graduated from the University of Washington in the ICTD lab in the Paul G. Allen Center for Computer Science and Engineering. He has worked closely with UW Global Health for the base seven years on five deployments of a custom built semi-automated bi-directional SMS platform for mHealth in Kenya. Currently his is completing a 5 week post PhD trip through Africa.